Thinking Different

by

This is not how to write proper.


Part of the front page of the Apple website:

“Travel light and fast. The new PowerBooks.”

And the equivalent part of the Apple UK and Ireland website:

“Travel light and fast. The new PowerBooks.”

One problem: here in Britain we have adverbs. Light cannot be travelled - it's intangible; fast cannot be travelled - it's a bloody adjective. (Similarly, happy cannot be browsed.)

But of course this is Apple - it's to be expected; at least they don't use my in place of your.